Privacy Policy

Last updated: July 9, 2026. We review this policy at least once every 12 months, and we update the date above whenever our data practices change.

This Privacy Policy explains how Hot Weazel, Inc. (“Hotweazel,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit hotweazel.com and our blog at hotweazel.com/blog/ (together, the “site”). It also describes the privacy choices and rights you may have and how to use them.

At a glance

We’re a web-design and SEO agency in Los Angeles, California. Here’s the short version — the full detail is below:

  • The only personal details you actively give us are what you type into our contact form (name, email, phone, and an optional website and message). We use that only to reply to you.
  • When you browse, we use Google Analytics and Google Ads (through Google Tag Manager) to understand how the site is used and to run and measure advertising. This means Google receives some information about your visit.
  • Under California and some other state laws, letting Google receive that information for advertising counts as “sharing” — and, because we get analytics and ad services in return even though no money changes hands, it may also count as a “sale.” We do not take money for your data and do not sell it to data brokers.
  • You can turn this off at any time: choose “Your Privacy Choices” in the footer, click Reject on the cookie banner, or turn on Global Privacy Control (GPC) in your browser — we honor GPC automatically.
  • We do not collect sensitive personal information, and this site isn’t directed to children.

Who we are

This site is operated by Hot Weazel, Inc., a web-design and SEO agency based in Los Angeles, California. This policy covers our main website at hotweazel.com and our blog at hotweazel.com/blog/. For any privacy question, use our contact form or email us at the address in the Contact us section below.

Information we collect

When you fill out our contact form

When you use the form at /contact/, we collect the name, email address, and phone number you provide (these are required), along with any website URL and message you choose to add (optional). We use this information only to respond to your inquiry, to provide the services you ask about, and, where applicable, to send you a confirmation. Your submission is delivered to our staff by email over a secure connection and is kept in our email and business records for as long as we need it to handle your request and for our records. We do not sell or share this information and do not use it for advertising. The form is protected by Google reCAPTCHA (see below). Category: Identifiers and customer-record/commercial information.

When you browse the site (analytics and advertising)

As you use the site, we and Google LLC collect information about your visit through Google Analytics and Google advertising, which we deploy using the Google Tag Manager container. This includes:

  • Identifiers — online and device identifiers, such as cookie IDs, a randomly-assigned analytics ID, and your IP address.
  • Internet or other electronic network activity — pages viewed, links clicked, and the website or URL that referred you.
  • Approximate (coarse) geolocation — general city/region-level location derived from your IP address. We do not collect precise geolocation.
  • Inferences — conclusions drawn from the above to measure site usage and, for advertising, to gauge general ad interest.

Bot protection (Google reCAPTCHA)

Our contact form is protected by Google reCAPTCHA v3 to detect abuse and spam. reCAPTCHA collects hardware, software, and other device and usage information and sends it to Google for analysis; it may set a cookie when you submit the contact form. We treat this as a strictly-necessary security measure. This site is protected by reCAPTCHA and the Google Privacy Policy (policies.google.com/privacy) and Terms of Service (policies.google.com/terms) apply.

Accessibility tool (accessiBe)

We use accessiBe, a third-party accessibility widget, to provide accessibility features. It may store your accessibility preferences on your device (for example, an acsbState cookie). We treat this as a strictly-necessary/accessibility function; it is not used to track you for advertising.

If you comment on our blog

If you leave a comment on our blog at /blog/, the blog (which runs on WordPress) collects the name, email address, and website you enter, along with your IP address and browser user-agent, to publish and manage the comment and to help detect spam. WordPress may set cookies to remember your comment details on that device so you do not have to re-enter them. If you do not comment, none of this is collected.

Server and technical logs

Like most websites, our hosting infrastructure may automatically record standard technical information (such as IP address, request time, and browser type) for security, troubleshooting, and to keep the site running reliably.

Sensitive personal information

We do not collect or process sensitive personal information through this site — no Social Security or government ID numbers, precise geolocation, log-in credentials, financial-account information, or data revealing health, race or ethnicity, religion, sexual orientation, or similar categories. Because we collect none, no opt-in consent for sensitive data is required, and there is no separate “Limit the Use of My Sensitive Personal Information” choice to offer.

Sources of this information

We collect personal information directly from you when you submit our contact form or post a blog comment, and automatically from your device and browser as you interact with the site, through cookies and the Google Tag Manager container we load. We do not buy your personal information from data brokers.

Cookies and tracking technologies

We use cookies and similar technologies on this website (and on our blog at /blog/) in four categories:

  • Strictly necessary (always active) — security, sign-in, remembering your privacy choice, our accessibility tool, and bot protection. These never track you for advertising.
  • Preferences — remembers functional choices, such as blog comment details.
  • Statistics — Google Analytics, to understand site usage in aggregate.
  • Marketing — Google advertising, to measure our campaigns and personalize ads, including retargeting.

Strictly necessary cookies are always on. Preferences, Statistics, and Marketing cookies also run by default unless you opt out — you can turn any of these non-essential categories off at any time using the choices described under Your privacy choices below.

The specific cookies within each category are set by us and by our providers (such as Google, for analytics and advertising), and some cookies — for example those used for reCAPTCHA bot-protection, accessibility preferences, or blog comments — are only set when you use the related feature. The exact cookies may change from time to time as those tools are updated. You can review and change your choices for the non-essential categories at any time using the choices described under Your privacy choices below.

How and why we use information

We use the information described above to:

  • respond to your inquiry, provide the services you request, and communicate with you (contact form);
  • keep the site secure, prevent fraud and bot abuse, and keep it working (strictly necessary, including reCAPTCHA);
  • remember your privacy choice and functional preferences;
  • measure and understand how the site is used, in aggregate (statistics); and
  • market our services, measure our advertising, and show relevant ads, including cross-context behavioral (retargeting) advertising (marketing).

How we share information — “selling” and “sharing”

To run analytics and advertising, we let Google LLC receive certain information about your visit — Identifiers, Internet/network activity, and related Inferences — when Statistics or Marketing cookies are active.

Under California and some other state privacy laws, disclosing this information to Google for cross-context behavioral (retargeting) advertising is considered “sharing.” Because we receive analytics and advertising services in return — even though no money changes hands — it may also be considered a “sale.” In some states (such as Virginia and Utah), this is not a “sale” because no money is involved, but it is still “targeted advertising” that you can opt out of. The choices below cover all of these.

We do not exchange your personal information for money, and we do not sell it to data brokers. Your contact-form information and blog-comment information are not sold or shared — only the analytics/advertising information described above. We do not knowingly sell or share the personal information of consumers under 16 years of age. Except as described in this policy, we do not disclose your personal information to third parties.

Third parties and service providers

We rely on a small number of third-party services, each with its own privacy practices:

  • Google LLC — Google Analytics and Google Ads (analytics and advertising, deployed via Google Tag Manager) and Google reCAPTCHA (bot protection). Google’s Privacy Policy and Terms of Service apply.
  • Our email/SMTP provider — delivers your contact-form message to our staff so we can respond.
  • accessiBe — provides the accessibility widget; treated as a strictly-necessary/accessibility tool.
  • WordPress (and its anti-spam service) — powers our blog and processes any comments you submit.

Providers that only process information on our behalf and under contract (such as our email/SMTP provider, accessiBe, and WordPress’s anti-spam function) act as our service providers. Google acts as a third party for advertising purposes. Our blog and any external links are governed by those parties’ own privacy policies.

Your privacy choices

You can opt out of the sale/sharing of personal information and of targeted advertising at any time, using any of these equally-effective methods:

  • Select “Your Privacy Choices” in the footer, turn off Marketing (and, if you wish, Statistics), then Save.
  • Click Reject on the cookie banner.
  • Turn on the Global Privacy Control (GPC) in your browser or a browser extension.

We recognize and honor GPC automatically as a valid request to opt that browser or device out of the sale/sharing of personal information and of targeted advertising — no further action is needed. A GPC signal applies only to the specific browser or device that sends it; it does not carry over to a different browser, a different device, or to a request you make by email. When you opt out — whether by GPC or by choosing Reject — we stop Google Analytics and Google advertising from collecting data on you and delete the analytics and advertising cookies already set on your browser. Strictly necessary cookies remain so the site keeps working. Your choice is remembered on your device so we do not ask again (on some browsers, such as Safari, it may be remembered for a shorter time, in which case we will ask again).

Your privacy rights

Depending on where you live — and to the extent these laws apply to us — you may have privacy rights under state laws including the California Consumer Privacy Act (CCPA/CPRA) and the comprehensive privacy laws of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana, and, as their laws take effect, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Minnesota, Maryland, and others. Subject to your state’s law and its exceptions, these rights may include the right to:

  • confirm whether we process your personal information and know / access what we collect, use, and disclose;
  • delete your personal information;
  • correct inaccurate personal information;
  • obtain a portable copy of your personal information;
  • opt out of the sale or sharing of personal information and of targeted advertising;
  • opt out of certain profiling that produces legal or similarly significant effects; and
  • not receive discriminatory treatment for exercising these rights.

Not every right is available in every state — for example, some states do not provide a right to correct — so the rights that apply to you are those your state’s law grants. Because we do not collect or use sensitive personal information through this site, no separate “Limit the Use of My Sensitive Personal Information” option is needed.

Profiling. Depending on your state, you may have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects (for example, automated decisions about credit, housing, or employment). Hotweazel does not engage in that kind of profiling: we do not use your personal information to make automated decisions that produce legal or similarly significant effects. The analytics and advertising inferences described above are used only to measure our site and gauge general ad interest.

Non-discrimination. We will not discriminate against you for exercising any privacy right. We will not deny you goods or services, charge you a different price, or provide a different level of quality because you exercised any of these rights.

List of specific third parties (Oregon and Minnesota residents). If you are an Oregon or Minnesota resident, you may also request a list of the specific third parties (not just the categories) to which we have disclosed personal data. For this website, that list is: Google LLC (analytics and advertising). Use our contact form to request it.

How these laws apply to us

Regardless of whether any privacy law technically applies to us, the choices we make available on this site are real, and we honor them for every visitor: the “Your Privacy Choices” control, the cookie banner Reject option, and Global Privacy Control. Some privacy laws, including the CCPA/CPRA and other states’ comprehensive privacy laws, apply only to businesses that meet certain revenue or volume thresholds (for example, processing the personal information of 100,000 or more residents, or qualifying as other than a small business under the Texas and Nebraska laws). As a small business, we may not currently meet those thresholds; where a privacy law does apply to us, we honor the rights and timelines it requires. We provide this notice and these choices to describe our data practices accurately and as a matter of good practice.

How to exercise your rights

To exercise a right to know, delete, or correct, use our contact form or email us at:

privacy [at] hotweazel [dot] com

We will acknowledge your request within 10 business days and respond within 45 calendar days; we may extend once by another 45 days and will tell you if we do. To protect your information, we will take reasonable steps to verify your identity before acting, and we may ask you to confirm information we already hold.

Authorized agents. You may use an authorized agent to submit a request on your behalf. We may require the agent to provide written permission signed by you, and we may still verify your identity directly.

Right to appeal. If we decline to act on your request, you may appeal by replying to our decision with the subject line “Privacy Appeal,” or by contacting us again through our contact form. We will review your appeal and inform you in writing of our decision, and the reasons for it, within 60 days (or the shorter period your state law requires). If we deny your appeal, and depending on your state of residence, you may submit a complaint to your state attorney general — for example, the California Privacy Protection Agency or the California Attorney General (oag.ca.gov/contact/consumer-complaint-against-business-or-company), or the attorney general of Virginia, Colorado, Connecticut, Texas, Oregon, or Montana.

How long we keep information

We keep each type of information only as long as needed for the purpose it was collected, and then delete or archive it:

  • Contact-form records — kept only as long as needed to respond to and document your inquiry and for our business records, then deleted or archived; you may ask us to delete them.
  • Google Analytics data — Google retains user- and event-level data for a limited period (up to 14 months), after which it automatically expires; aggregated, de-identified reporting may persist longer.
  • Server and technical logs — retained only for a short period (typically a few weeks to a few months) for security, troubleshooting, and reliability, then overwritten or deleted.
  • Cookies — expire when they are no longer needed for the purpose they were set; your saved privacy choice lasts up to about a year so we can honor it on your future visits.
  • Blog comments — remain until you or we remove them.

We do not build server-side profiles from these analytics/advertising cookies. Separately, we do retain the information you actively submit through our contact form and any blog comments, as described above. Google Analytics data is pseudonymous, and we have no way to link it to your name; if you ask us to delete your information, we delete the identifiable contact-form records we hold that we can reasonably tie to you.

Data security

We use reasonable administrative and technical measures to protect the information we hold. No method of transmission over the Internet or method of electronic storage, however, is completely secure, so we cannot guarantee absolute security.

Do Not Track and Global Privacy Control

Some browsers send a “Do Not Track” (DNT) signal. There is no industry-standard way to respond to DNT, so we do not respond to DNT signals. However, we do honor the Global Privacy Control (GPC) signal as an opt-out of the sale and sharing of personal information and of targeted advertising, as described under Your privacy choices above. Other than the Google analytics and advertising services disclosed in this policy, we do not allow third parties to collect personally identifiable information about your activities across other websites when you use our site.

Children’s privacy

This is a business-to-business site and is not directed to children. We do not knowingly collect personal information from anyone under 16 through this site — and, in particular, none from children under 13 — and we do not knowingly sell or share the personal information of consumers under 16. If you believe a child has provided us with personal information, contact us through our contact form and we will delete it.

Changes to this policy

We may update this policy from time to time. When we do, we will change the “Last updated” date at the top, and we review the policy at least once every 12 months. Material changes will be reflected here.

Contact us

Questions about your privacy? Use our contact form or email us at:

privacy [at] hotweazel [dot] com

This site is operated by Hot Weazel, Inc., Los Angeles, California.